Maria 01 Builders’ Breakfast. From Startup to Europe’s Fastest Growing Hospitality Operator: Building Bob W and Expanding Across Markets. Lessons from Niko Karstikko’s Startup Journey

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Join us for the next edition of Builders’ Breakfast, where top founders share their real-world startup journeys—the wins, the failures, and the hard-earned lessons. This time, we’re sitting down with Niko Karstikko, CEO & Co-Founder of Bob W, to explore how he managed to scale a tech-driven hospitality business across Europe.

The panel discussion is moderated by our very own CEO of Maria 01, Sarita Runeberg.

Why Attend?

• Learn from a Fast-Scaling Founder: Niko Karstikko has led Bob W from a bold idea in 2019 to a rapidly growing aparthotel brand operating in 17+ cities across Europe and the UK. Backed by top-tier investors—including the co-founders of Wise, Wolt, and Supercell—Bob W is setting a new standard for short-term rentals with design-led, sustainable, and tech-powered hospitality.
• Lessons in Scaling & Innovation: From securing over €70M in funding to leveraging technology for a 5-star guest experience at scale, Niko will share insights into the challenges and breakthroughs of building a high-growth startup in the hospitality industry.
• Founder-Centric Conversations: Expect an honest discussion about the entrepreneurial rollercoaster, including expanding internationally, driving sustainable innovation, and navigating venture-backed growth.

This event is a must-attend for founders, investors, and anyone looking to understand what it takes to build and scale a category-defining company.

See you at Breakfast!

Doors open & breakfast served

Welcome words by Maria 01

Fireside chat with Niko Karstikko

Q&A

Networking

End of the event