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Street Smart Awareness for Startups

23 March @ 2:00 pm - 3:00 pm

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We all want our business to succeed – and I am sorry to let you down – I am not going to present a “one size fits all” -concept for success. There are, however, certain capacities in highly successful people, and that these capacities can be developed.

On Friday, April 23rd at 2pm I will present these capacities and the growth journey through these action logics through some more known people, like Warren Buffet, and some less known people, like myself. I will also share my experience of how these capacities consciously can be developed in everyday life at work and outside of work, a topic I have just co-authored a book about. The book, Street Smart Awareness and Inquiry-in-Action have gotten some attention in Finnish media, being featured at Yle’s Efter Nio talk show https://arenan.yle.fi/1-4370563 and in Kauppalehti https://www.kauppalehti.fi/uutiset/johtaja–nain-kehitat-ajattelukapasiteettiasi/pH2sgxuc this spring.

This session is an introduction to a programme of three sessions to develop capacities for oneself to develop, for teams to collaborate more effectively and for one to develop capacities to work in networks and handle change in the systems we function in. The programme will be held in the spring of 2018.

Heidi Gutekunst has a background in digital businesses since 1998, and has since worked in advertising agencies, a Nokia spin-off company and the last three years in the digital industries she led a successful transformation. In 2014 Heidi co-founded Amara Collaboration, with a vision to double the worldwide number of transforming leaders. Amara now has 9 people in 5 countries. Heidi at Creative Morning in 2015: https://www.youtube.com/watch?v=3yB-Gm73SAM.


23 March
2:00 pm - 3:00 pm


Maria 01
Lapinlahdenkatu 16
Helsinki, 00180 Finland


Amara Collaboration

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