Earned media has the power to boost both brand awareness and credibility. Mentions in major media outlets carry more weight than paid advertising. Building your company’s reputation from the early stages allows you to gradually establish thought leadership and develop a unique voice in the industry. To illustrate the importance of PR, I’ve gathered top … Continued
This is a guest blog written by Ragini Campion from HubSpot for Startups, a member of the Maria 01 Partner Network.
Struggling with messy spreadsheets? In this blog post you can learn when to switch from spreadsheets & explore the benefits of CRM tools with expert insights from HubSpot for Startups.
By Hanna Nylund
Finding the right investor can be the foundation of your startup’s success. But how do you navigate the VC jungle and choose the suitable investor for your growth strategy? Here are some of the best insider tips shared by Maria 01’s seasoned Investor Members.
The situation in the world has rapidly become worrying and each one of us is surely following the events to a greater or lesser extent. Cyber-attacks and data breaches of various kinds have been on the agenda for several years now. Data breaches have targeted e.g. medical records as well as personal data on social media. The situation in today’s world poses challenges when considering whether our privacy is protected. At this stage, it is a good idea to check that your company’s processes for data security and privacy are up to date and adequate.
Slush, the world’s leading startup event, is approaching. This means that Helsinki turns into the epicenter of entrepreneurship during the first week of December and journalists from all over the world are flying in to meet with investors and the founders of emerging startups to break the news on tech companies and product launches. But with thousands of startups looking to share their stories with the world, how do you make sure it’s the startup in your portfolio that gets picked up by the media?
This is a guest blog written by Reetta Ilo, PR & Comms Manager at San Francisco Agency. San Francisco is one of Maria 01’s Service Provider Partners, providing our community members with consultation on everything from the first steps of writing a funding announcement, to how to pitch the news to journalists in order to maximize the company’s media visibility. Reetta herself is a top expert in investor relations and startup funding!
By Hanna Nylund
Hate to break it to you, but no VC is going to write you a check right then and there. No matter how good that pitch you just gave was. Because when thinking about the perfect elevator pitch, you’re actually not trying to raise funding as such, you’re trying to raise interest to get and invite to a second meeting. That’s the number one thing you’re trying to do. And how do you get an invite to that second meeting? It’s all about creating a personal connection between the people in the room.
Together with our community members Aatos.app, Inventure and Accenture we hosted a webinar session about: Why should you care about startups’ cybersecurity?
By Hanna Nylund
Maria 01 has gathered links from sources that can be useful for Finnish startups and growth companies during and after the COVID-19 outbreak.
Do you have suggestions for other useful information or something that is not correct?
Please, let us know. This list will be updated.
A list of smart tips that make remote tech-teams work, by Teppo Kauppinen, who has previously built tech-teams from scratch for organizations he has been part of.
