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How to utilise PR when you’ve got nothing to announce?

Even in 2023, “PR” equals “Press Release” for many people. But the abbreviation actually comes from the words “Public Relations” – meaning how people relate to your organization, which is done through building relationships. One of the most important relationships you can build is with the journalists that cover topics that are relevant to you – but other important stakeholders also include people like your clients, partners, and investors.

How to Maximise the Power of Startup Programs

By Hanna Nylund

Matchmaking and connecting startups with larger corporations are at the core of what we here at Maria 01 do. In recent years we’ve seen both the number, and the importance of these collaborations grow, and result in new innovative projects. We’ve even witnessed quite a few within our Community.

It’s quite easy to see why corporate-startup partnerships make sense: startups benefit from additional resources, funding, and potential new customers, while corporations can get access to new, disrupting technology and a foot into the innovative startup ecosystem. However, while working with over 20 larger corporate partners, we’ve found the above-mentioned things not to be the only reasons corporations seek to offer their expertise and resources to startups – it’s also about giving back to the community.