It’s easy to get stuck in the buzz behind the impressive amount of square meters that come with the campus development plans – after all, it’s going to be a whopping 50 000 m2 of new space for the tech community. However, looking into the future and the ecosystem we want to take part in building, it’s critical to understand our organization’s net impact on society.
While planning our 2019 Impact Report, we realized that we needed to provide more than the typical growth metrics. As a result of this thinking, we decided to add a new layer of data: the net impact behind all the companies that are/were part of Maria 01 during 2019.
Together with The Upright Project, we conducted a study that resulted in concrete profiles from our startups’ impact on the environment, society, knowledge, and health.
The Upright Project gathered information from scientific articles and publicly available data sources from all our companies to do their net impact modeling. Their model comprises 19 impact categories in four dimensions showcasing the positive and negative impacts from a company. You can read more about their model here.
Here are some key highlights from our collaboration with The Upright Project:
1. Maria 01 startups balance positive contribution to health, knowledge, taxes and jobs with the use of scarce human capital
This scenario is based on revenue-weighted results. I.e., pre-revenue stage startups do not show in the results, and startups with the largest revenues drive the results. In the report, we also provide a scenario where all companies share the same revenue, which helps us showcase their future potential better.

2. Comparing Maria 01 startups and Nasdaq Helsinki reveals Maria 01’s startups’ strengths and weaknesses
Startups at Maria 01 have very little strain on the environment compared to Nasdaq Helsinki. However, their most significant resource is scarce human capital. Once a company increases their revenue, this category would become more balanced.

3. Comparing the companies in some of the dimensions showcases the largest contributors in the different categories
These are drill-downs taken from the equally weighted scenario companies (you can check this scenario from the main report), so the impacts of smaller startups are also visible. In the revenue-weighted current state, larger companies would drive each impact category.
Category: Treating and preventing diseases

Category: Positive relationships impact

Category: Positive meaning and joy impact

Category: Knowledge infrastructure

Category: Creating knowledge

Category: Distributing knowledge

Our aim with this study is to provide concrete insights from our impact and open up the dialogue about the alternatives of measuring a company’s impact beyond the traditional metrics.
If you want to dig deeper into Maria 01 metrics and even more details about our collaboration with The Upright Project, download our 2019 Impact Report here.
PS: You can now play around with our net impact model here and growth scenarios here.